Research and development (R&D) is a valuable tool for growing and improving your business. R&D involves researching your market and your customer needs and developing new and improved products and services to fit these needs. Along with creating new products and adding features to old ones, investing in R&D connects various parts of a company’s strategy and business plan, such as marketing and cost reduction. Some advantages of research and development are clear, such as the possibility for increased productivity or new product lines. If your business has been engaged in a project that seeks to achieve an advance in Science or Technology or product development , it is carrying out R&D. The team of Theron Accounting can assist you claiming R&D Tax Credit.